Creative Copywriting For Artisan Food & Beverage Brands
Feed your audience and grow your business sustainably with web copy that converts and sounds delicious.
As a food entrepreneur, you’re fighting the good (food) fight.
You’re doing right by Mother Nature.
You source ingredients responsibly, with seasonality, origin, and fair trade & labor practices in mind. And you’re equally excited by new innovations as you are by traditional methods.
While Big Food has lost touch with the values of consumers today, businesses like yours are transforming how we think about eating – from the ground up.
But the day-to-day of running a food and beverage business is next-level demanding.
Between sourcing ingredients, managing production schedules, and fulfilling orders, your marketing is starting to slip like a pair of clogs on wet linoleum.
As a food entrepreneur, you’re short on time, and even shorter on energy. You set out to build a community of eaters that share your values, not just a company.
So how do you inspire customers to act while acting like yourself?
Creative copywriting nurtures new leads and builds relationships.
You’ve scaled up since your farmer’s market days. No more sample cups. No more Sunday morning hugs. But you can still connect with your customers like old friends.
As the voice of your brand, creative copywriting fosters an authentic, human connection with your customers.
Whether you’re making single-origin chocolate bars or opening up your first wine bar, this relationship is key to building a healthy, loyal customer base.
Does this sound familiar?
01
You’re tired of pretending you’re an expert on everything.
As an entrepreneur, you’re developing delicious products. And nurturing new distribution leads. And dealing with suppliers. And cooking for yourself.
You’re ready to specialize in what you do best.
02
You’re stuck following another brand’s lead.
With time at a premium, you’re turning to others in your industry for marketing best practices.
You’re ready to develop your own authentic voice.
03
You’re constantly putting out fires, and marketing is pushed to the back burner.
You know marketing is the key to moving beyond survival mode – but you haven’t found a way to prioritize it.
04
You struggle to outsource. Now you’re stuck doing tasks that aren’t moving your business forward.
You’d like to focus your energy on reaching out to investors and developing a plan for growth.
05
You know direct-to-consumer is the most profitable path forward – but you’re not sure what step to take next.
Larger retailers are a pay-to-play market you can’t afford, but selling directly requires building a relationship with your customers you don’t yet have.
I work with….
CPG brands and food artisans.
Online specialty retailers, like farms and gourmet shops.
Chefs, cookbook authors, bloggers, and other good-food evangelists.
Imagine…
Never having to pay for ads on Google or Instagram.
Your website is ranking higher in search.
You’re waking up to new customers every day – without lifting a finger.
Moving beyond word-of-mouth marketing.
You’ve got a solid strategy in place: One that doesn’t rely on your friends or family as repeat customers.
Total strangers are reaching out to tell you your product is a staple in their pantries.
Developing content because you want to – not because you have to.
With a consistent, long-term strategy in place, you can get back to the things you love.
Like growing your business – or taking a nap.
Growing your direct-to-consumer business.
Customers are browsing your online shop every single day.
Retailers you used to pitch are knocking on your door.
Hi, I’m Sarah. I’m a little obsessed with good food, good people, and great stories.
By combining your business goals with your audience’s hunger pangs, I’ll draft up a copy that sets your brand apart and sounds even more appetizing.
It’s a copy party.
As a food and beverage copywriter, I’ll help your brand host a little better.
Refine your voice and reach your people.
Get the guest list just right by engaging viable leads with an appetite for your offering.
Nurture new leads.
Optimize your sales funnel to foster loyal and long-standing relationships with your audience.
Serve up your offerings hot.
No lukewarm offerings here. Direct response copywriting encourages your customers to act now without being pushy.
Build authority.
Well-researched and compelling copy demonstrates you’re an expert in your craft.
On the Menu
Packages
Website Overhaul
Starting at $2,500
For newly-launched brands
Your .com is your digital dining room. Increase your authority and invite customers to stay awhile.
What’s included:
5 pages of website copy (up to 1,000 words per page) researched for customer insights and optimized for SEO.
4 blog posts to build trust and get your brand noticed in search.
New Product Launch
Starting at $950
For newly launched or established brands
All the goodies you need to bring your shiny new offering to market.
What’s included:
1 page of sales copy (up to 1,000 words).
1 email sequence for product launch (up to four emails).
1 blog post (up to 1,000 words).
Monthly Upkeep
Starting at $1,000
For newly launched or established brands
Like chocolate and cherry, the perfect combo of in-bound and out-bound marketing.
What’s included:
4 blog posts to increase traffic to your website, inform your customers, and boost your authority.
2 newsletters to keep customers up-to-date on news and events.
Website Audit
Starting at $1,250
For established brands
Boost your conversion rate and supercharge traffic to your website.
What’s included:
SEO optimization across fives pages of website copy (up to 1,000 words per page).
Copyediting across fives pages of website copy (up to 1,000 words per page)
A la Carte Options
Blog Posts
Starting at $250 for a 1,000 words
Earn first-page status with long-form copy that boosts your website’s ranking in search.
This is for you if:
You’re sick of paying for ads and you want to increase traffic to your website organically.
You’re an expert in your industry and you want your customers to know why!
Sales Pages
Starting at $500 for 500 words
Make the sale with strategic copy that informs and entices.
This is for you if:
You’re cooking up a tasty new offering and you want your customers to try it while it’s still hot.
You’d like to have a place to direct customers who find you on social media.
eBooks & Opt-ins
Starting at $700 for 1,000 words
How do you build a loving email list? Reciprocity.
This is for you if:
Your sales are solid, but you need a lead-generation tool that can build a community of customers.
You’re still defining your brand and want to give your customers something to remember you by.
Product Descriptions
Starting at $75 per product description
Ever read tasting notes that sound like poetry? Yeah, these are kind of like that.
This is for you if:
You’re a poet but you know nothing about SEO.
You’re not a poet and you find yourself saying the same thing about different products.
You’re looking to improve conversion rates.
Email Sequences
Starting at $75 per email
The closest thing to having a private conversation with your customers.
This is for you if:
You’ve saved writing your newsletter until the end of the day – but you could really use that extra hour to sleep.
You’ve got lots to say to your customers, but no clue how to frame it up in a way that’s compelling.
Recipe Content Development
Starting at $500 for 300 words
Make mouths water with chef-tested content that demonstrates the value and versatility of your products.
This is for you if:
You’re a small brand that doesn’t have the bandwidth to develop recipe-centered content for your website.
You’ve developed a new product and want to provide customers with chef-tested ways of using it.
You’d like to build authority in the food and beverage space.
Explore a sample of my work.
Why You Should Be Drizzling Cold Pressed Olive Oil On Everything
A sample blog post for a boutique olive oil brand, published on Medium.
Website Design and Copy
Full website copywriting and design for singer-songwriter and music producer J. Seneca.
6 Tips for Hosting A Killer Dinner Party In A Small Apartment
A sample blog post for a communal dining and event space, published on Medium.
Don’t take it from me.
See what my colleagues have to say.
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Sarah is a rising star in the world of insights and strategy. She has all the ingredients: observant, deeply curious about life, cares about people, and has a positive, entrepreneurial spirit. She's bold, has that fantastic ability to see what actually matters amidst all the noise, and would probably be winning awards as a copywriter if she weren't so into the people & planning side of things.
Tim R., Lead Researcher, dScout
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Sarah is an insightful and exceptionally talented strategist… she was able to add value very quickly to new and existing clients. She works seamlessly across disciplines and has a fantastic client facing persona.
Matt M., Chief Strategy Officer, Le Truc & Publicis Group
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Sarah’s the unique combination of curious seeker and synthetic thinker. She’s driven to discover, challenging herself to explore spaces she’s interested in, traveling paths that aren’t as worn, without needing to be assured of the destination. And she has an instinctive ability to sift everything she’s learned for the truly valuable bits, fusing these into something new. What keeps Sarah grounded is her integrity—her willingness to stand up for what she believes in and to argue for a course of action she and others can pursue. I'd work with her again in a second.
Dinesh G., Marketing Strategist
Did you know that selling to an existing customer is 5x less expensive than acquiring a new customer? Your current customers are ripe for the picking.
1 Kumar, S. (2022, December 12). Customer Retention Versus Customer Acquisition. Forbes.
Meet the Copywriter With The Overflowing Pantry.
Hi, I’m Sarah. When I’m not on a mission to cook great food,
… think baking focaccia in Tuscany, pressing olives in Sicily, or butchering a lamb in Ireland.
You’ll find me on a different kind of mission. One that serves crazy-busy food entrepreneurs like you, hungry for their time, energy, and evenings back crafting made-for-you web copy.
You know that eating is about far more than what’s on the plate. It’s about the relationship between the producer and the farmer, the diner and the cook.
And each relationship tells its own story – stories that are at the heart of how your brand connects with others.
The Simple-as-pie Process
1. Book a consultation with me.
Schedule a 30-minute introductory call with me (on the house).
We’ll learn a little bit about each other and make sure we’re the right fit.
What is your biggest marketing challenge?
What are your goals for growth?
What is your favorite pasta shape? (Mine is rigatoni).
2. Sign and submit the proposal.
You'll spill the tea on your business needs, and I’ll draft up a copywriting strategy that meets them.
Project details, timeline, pricing. The whole shebang.
If everything checks out, you’ll sign the proposal and email it back to me, along with a 50% deposit to secure the work.
3. Take yourself out to lunch.
You relax while I pull a shot of espresso, turn up my ambient music, and get to work.
4. Celebrate your new web copy.
My copy packages include one round of revisions.
Once it's perfect, you're ready to copy and paste it into your website.
Cue the pet nat toast!
FAQ
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Great question.
If copywriting is writing that inspires action, ethical copywriting addresses the needs and desires of your audience, without resorting to sleazy marketing tactics.
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That depends.
Do you dread writing your weekly newsletter?
Do you feel like your words aren’t capturing your brand voice?
Are the right clients struggling to find you?
As entrepreneurs, we often think we need to do it all. But outsourcing less-desirable or more time-consuming tasks moves your business forward.
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First, I'll do a little snooping to get to know your brand’s personality. Market research ensures I’m addressing the needs of your audience.
Then, I optimize each piece of copy for search. I’ll hand off your freshly-picked copy in doc. You'll copy and paste the pre-formatted text into your website.
…et voilà!
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AI is great for generating ideas – I’ve used ChatGBT to generate ideas for blog posts. But try to give a bot a writing assignment? It will spit back out words that fail to see the big picture of your brand story.
To get a customer or client to see your product or service as valuable, you must build a connection with them. What motivated you to start your business? Did you grow up watching your grandmother make plum jam from the fruit trees in her backyard?
AI can’t tell that story. Establishing a genuine connection requires a real human heart.
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Companies with blogs tend to get 67% more leads than those who don’t have an updated blog. Source: Semrush
Not only that, but they blogs increase brand awareness and educate buyers.
Plus, blog posts allow you to update your site frequently, which helps you gain more visibility in search results.
Start cooking for yourself again.
From landing pages to emails, save a ton of time and let your brand speak for itself with copywriting that turns lookers into leads and browsers into buyers.
Let me take the copywriting off your plate.
Interested in custom copywriting for your brand? Fill out the form below and I will respond within 48 hours.
Your brand is precious, and I’m grateful for your consideration.
Still unsure if we’d be a good fit?
Schedule a 15-minute introductory call with me, on the house. I’d love to learn how I can support your workflow and grow your brand.
We’ll talk shop, we’ll talk food. I’ll try not to ask what you cooked for dinner last night, though I’ll be curious.